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Colorado Craft Player Breckenridge Distillery Planning Expansion As
Growth Spikes
With volume surging, Colorado’s Breckenridge Distillery has embarked on an
expansion plan to keep up with rising demand across its 30-state distribution
footprint. Known for its Breckenridge Bourbon ($42 a bottle) and Breckenridge
vodka ($26), the company’s orders for 2012 to date—totaling 20,000 six-pack
cases—have more than doubled compared with all of 2011. Colorado, New York, New
Jersey, Connecticut, Florida, Georgia, Texas, Illinois and Massachusetts
currently rank among the craft distiller’s top markets.
Breckenridge founder and CEO Bryan Nolt tells Shanken News Daily the company
has now broken ground on “phase two” of its growth plan, which includes
increasing its Bourbon distillation from a few barrels a day to a maximum
capacity of 15 barrels a day. “When that’s complete,” he adds, “we plan to head
straight into phase three, increasing our barrel house holding capacity to
15,000 barrels.”
While its Bourbon and vodka have so far led the way, Breckenridge is
preparing to spread its wings with several new products. Its Breckenridge
bitters ($32) are currently being launched in select markets, and over the next
month it will be releasing a few thousand bottles each of several specialty
spirits, including a spiced rum, Colorado pear and peach eaux de vie, a chili
vodka and a peach Bourbon liqueur.
A few new whiskey releases are also in the works. Breckenridge plans to
introduce a single-barrel Bourbon packaged in a decanter and leather gift box
this fall and will release a limited-edition spiced Bourbon around the holidays.
Finally, next year the distillery will begin rolling out smaller-format bottles
of a new barley whiskey, which Nolt says is made in the “Scotch style, but with
a maximum utilization of specialty malts.” This Scotch-style Colorado whiskey is
already garnering more than its share of interest, he adds, even with its
release still several months off.
Watch your back, Jack. Swelling numbers of craft distillers are flooding
Colorado with artisanal spirits, following a path first forged by storied
bootleggers and more recently by craft brewers who have made the Rocky
Mountains the beer belt of the nation.
These finicky tipplers — at least 18 in Colorado — are targeting the likes of
Jack Daniel's and similar by-the-ton liquor makers, with small batches of
carefully crafted rums, whiskeys, liqueurs, vodkas and gins.
The number of Colorado's modern-day moonshiners has doubled in the past two
years, and more are joining the distilling ranks every year. They are quickly
gaining shelf space in liquor stores across the nation and even taking over
stores in local-is-best Colorado communities.
"The buzz is spreading," says Apryl Boyce, who has grown her Diamond
Distributors staff from one to eight in the past two months as she peddles
popular locally distilled spirits, such as Loveland-based Dancing Pines
Distillery's Chai Liqueur and Boulder's Roundhouse Gin.
"The fan base is huge and growing," she said.
More spirited crafters are tinkering with stills than ever before, testing
recipes in the pursuit of the ultimate liquor. There are 254 craft distilleries
operating in the country today — up from about 60 in 2003.
The spirits industry stirs some $40 billion in spending in the U.S., and
craft-distilling shares only a drip of that. Bill Owens, president of the
American Distilling Institute, estimates the country's craft distillers make up
a mere 1 percent of that business. But the number of small distilleries grows
25 percent a year, Owens said.
Just like the Washington state apple farmer making applejack whiskey,
Colorado distillers use local ingredients for inspiration. Palisade's Peach
Street Distillers uses the famous peaches from neighboring orchards and Olathe
sweet corn in its vodkas. Downslope Distilling in Centennial uses spices from
Denver's own Savory Spice Shop. Denver-based Stranahan's Colorado Whiskey uses
mash from Lyon's Oscar Blues Brewery in concocting Colorado's first homegrown
whiskey.
"These folks are thinking globally but acting locally, catering to their
community," Owens said. "The future is going to be homegrown. It's part of the
lifestyle renaissance happening in our culture right now."
Indeed, many of the state's new-school microdistillers are chasing something
not found in a cubicle. They are former accountants, lawyers, firefighters,
city workers and businessfolk igniting their entrepreneurial spirit with
spirits.
"We were at a point where we said we need to do something different," said
35-year-old Nikki Gregory, who, along with insurance industry pal Tammy
Andrews, launched Zebra Vodka out of Loveland last fall with a small order of
2,000 bottles. Those bottles are gone and they are preparing an order for
23,000 more.
We thought, 'Well, people are always going to drink.' Times are good, people
drink. Times are bad, people drink," Gregory said. "We're seeing a lot of
business."
Colorado's 130-something breweries make the state the second-biggest beer
producer in the nation. The state's 18 craft distilleries are the third-highest
in the country. And business is booming as the state's amply quaffed beer
drinkers join a national movement toward cocktails.
"Spirits are something new and different, and the art of the cocktail is
making a resurgence," said JoAnne Carilli-Stevenson, executive director of the
2-year-old Colorado Distillers Guild. "We are definitely on the early cusp of
the boom here."
Booze-friendly state
A thirsty population loyal to local products and a trend toward mixed drinks
are only part of the fuel behind the state's distilling scene. Colorado is
friendly toward beverage makers, with a legislative infrastructure honed in the
last 20 years by beer brewers and vintners that limits barriers for nascent
liquor makers. For example, many states are only now sculpting laws that allow
for tasting rooms adjacent to stills. Tasting rooms are considered a vital
component to the growth of many Colorado distilleries.
Loveland's Dancing Pines Distillery recently doubled the size of its tasting
room and distillery, barely two years after bottling its first bottle of
rum.
"We thought it was going to take longer," said Kristian Naslund, a longtime
Loveland resident and former firefighter who opened Dancing Pines in 2009 with
his accountant wife and oil-industry father.
Still, negotiating the Byzantine world of federal and regional licensing is a
mighty barrier for passion-driven craft distillers. It isn't all about sipping
with pals over barrels of aging liquor.
"We had no idea how hard it would be to get this done," said Andy Causey, a
co-founder of the Centennial's 2-year-old Downslope Distilling. "We have to
have eight different licenses."
Causey ran a homebrew business for 15 years before launching Downslope. He's
taken a page from his years teaching homebrewing and now offers distilling
classes once a month, helping aspiring distillers not only learn about the
craft of liquor making, but also prepare for regulatory environment.
The classes are sold out through May. The craft distilling surge is being
noticed by the heavyweight distilleries, Causey said. While a mere trickle
compared to the thousands of barrels a day produced by such giants as Jack
Daniel's or Smirnoff, the deluge of handcrafted liquor could lead liquor
conglomerates to urge stricter regulation and pinch distribution lines.
"I think the large distillers are not thinking 'Aw, gee, aren't they cute,'
just like the big brewers did at the start of the craft-brewing explosion,"
Causey said. "I think we are going to encounter much more stringent challenges
from our bigger brothers."
Jess Graber, co-founder of Stranahan's Colorado Whiskey — which arguably
launched the state's microdistilling craze in 2004 and further fueled distiller
dreams when he sold last year to an East Coast distributor — was the first to
distill a beermaker's wash, or mash, down to whiskey.
This industry has a lot of people who are really creative," said Graber, who
co-founded Stranahan's in 2004 and, even after the 2010 asset sale, remains
active in quality control and production at the distillery's Denver shop.
These kinds of creative approaches to manufacturing are avoided by the
multinational liquor giants. That's what makes the smaller distilleries
different. And better, said Downslope's Causey.
We should be proud of the quality of spirits coming out of Colorado," Causey
said. "We are not copying, but innovating and making things interesting and
unique."
Jason Blevins: 303-954-1374 or [email protected]
Numbers
254 Craft distilleries in the
United States, at least 18 of which are in Colorado
Growth brings service companies
Colorado's burgeoning distillery industry is creating more than just new
spirits.
The sector's growth has created opportunities for new businesses serving the
growing sector.
Jason Lippa was a distiller at Stranahan's for nearly three years when he
designed a software management program specifically catering to startup
distilleries.
Today, his Denver-based Distillery Solutions helps five local distillers
script daily reports, track shipments, order raw product and track the
intensive reporting process required by federal regulators. Fifteen other
distilleries are in line for his three-employee assistance.
Lippa said his software can take three days of report writing down to a few
hours.
A lot of people don't understand what they are getting into, with the
regulation and reporting requirements," Lippa said. "There is something
definitely romantic about distilling until you get into it and live it. We're
helping keep that tantalizing, romantic quality alive in a tough manufacturing
business
Read more: Spirits
soar as craft distilleries in Colorado surge - The Denver Post http://www.denverpost.com/business/ci_17757044#ixzz2LZ5eRljn
Read
The Denver Post's Terms of Use of its content:
http://www.denverpost.com/termsofuse
Growth Spikes
With volume surging, Colorado’s Breckenridge Distillery has embarked on an
expansion plan to keep up with rising demand across its 30-state distribution
footprint. Known for its Breckenridge Bourbon ($42 a bottle) and Breckenridge
vodka ($26), the company’s orders for 2012 to date—totaling 20,000 six-pack
cases—have more than doubled compared with all of 2011. Colorado, New York, New
Jersey, Connecticut, Florida, Georgia, Texas, Illinois and Massachusetts
currently rank among the craft distiller’s top markets.
Breckenridge founder and CEO Bryan Nolt tells Shanken News Daily the company
has now broken ground on “phase two” of its growth plan, which includes
increasing its Bourbon distillation from a few barrels a day to a maximum
capacity of 15 barrels a day. “When that’s complete,” he adds, “we plan to head
straight into phase three, increasing our barrel house holding capacity to
15,000 barrels.”
While its Bourbon and vodka have so far led the way, Breckenridge is
preparing to spread its wings with several new products. Its Breckenridge
bitters ($32) are currently being launched in select markets, and over the next
month it will be releasing a few thousand bottles each of several specialty
spirits, including a spiced rum, Colorado pear and peach eaux de vie, a chili
vodka and a peach Bourbon liqueur.
A few new whiskey releases are also in the works. Breckenridge plans to
introduce a single-barrel Bourbon packaged in a decanter and leather gift box
this fall and will release a limited-edition spiced Bourbon around the holidays.
Finally, next year the distillery will begin rolling out smaller-format bottles
of a new barley whiskey, which Nolt says is made in the “Scotch style, but with
a maximum utilization of specialty malts.” This Scotch-style Colorado whiskey is
already garnering more than its share of interest, he adds, even with its
release still several months off.
Watch your back, Jack. Swelling numbers of craft distillers are flooding
Colorado with artisanal spirits, following a path first forged by storied
bootleggers and more recently by craft brewers who have made the Rocky
Mountains the beer belt of the nation.
These finicky tipplers — at least 18 in Colorado — are targeting the likes of
Jack Daniel's and similar by-the-ton liquor makers, with small batches of
carefully crafted rums, whiskeys, liqueurs, vodkas and gins.
The number of Colorado's modern-day moonshiners has doubled in the past two
years, and more are joining the distilling ranks every year. They are quickly
gaining shelf space in liquor stores across the nation and even taking over
stores in local-is-best Colorado communities.
"The buzz is spreading," says Apryl Boyce, who has grown her Diamond
Distributors staff from one to eight in the past two months as she peddles
popular locally distilled spirits, such as Loveland-based Dancing Pines
Distillery's Chai Liqueur and Boulder's Roundhouse Gin.
"The fan base is huge and growing," she said.
More spirited crafters are tinkering with stills than ever before, testing
recipes in the pursuit of the ultimate liquor. There are 254 craft distilleries
operating in the country today — up from about 60 in 2003.
The spirits industry stirs some $40 billion in spending in the U.S., and
craft-distilling shares only a drip of that. Bill Owens, president of the
American Distilling Institute, estimates the country's craft distillers make up
a mere 1 percent of that business. But the number of small distilleries grows
25 percent a year, Owens said.
Just like the Washington state apple farmer making applejack whiskey,
Colorado distillers use local ingredients for inspiration. Palisade's Peach
Street Distillers uses the famous peaches from neighboring orchards and Olathe
sweet corn in its vodkas. Downslope Distilling in Centennial uses spices from
Denver's own Savory Spice Shop. Denver-based Stranahan's Colorado Whiskey uses
mash from Lyon's Oscar Blues Brewery in concocting Colorado's first homegrown
whiskey.
"These folks are thinking globally but acting locally, catering to their
community," Owens said. "The future is going to be homegrown. It's part of the
lifestyle renaissance happening in our culture right now."
Indeed, many of the state's new-school microdistillers are chasing something
not found in a cubicle. They are former accountants, lawyers, firefighters,
city workers and businessfolk igniting their entrepreneurial spirit with
spirits.
"We were at a point where we said we need to do something different," said
35-year-old Nikki Gregory, who, along with insurance industry pal Tammy
Andrews, launched Zebra Vodka out of Loveland last fall with a small order of
2,000 bottles. Those bottles are gone and they are preparing an order for
23,000 more.
We thought, 'Well, people are always going to drink.' Times are good, people
drink. Times are bad, people drink," Gregory said. "We're seeing a lot of
business."
Colorado's 130-something breweries make the state the second-biggest beer
producer in the nation. The state's 18 craft distilleries are the third-highest
in the country. And business is booming as the state's amply quaffed beer
drinkers join a national movement toward cocktails.
"Spirits are something new and different, and the art of the cocktail is
making a resurgence," said JoAnne Carilli-Stevenson, executive director of the
2-year-old Colorado Distillers Guild. "We are definitely on the early cusp of
the boom here."
Booze-friendly state
A thirsty population loyal to local products and a trend toward mixed drinks
are only part of the fuel behind the state's distilling scene. Colorado is
friendly toward beverage makers, with a legislative infrastructure honed in the
last 20 years by beer brewers and vintners that limits barriers for nascent
liquor makers. For example, many states are only now sculpting laws that allow
for tasting rooms adjacent to stills. Tasting rooms are considered a vital
component to the growth of many Colorado distilleries.
Loveland's Dancing Pines Distillery recently doubled the size of its tasting
room and distillery, barely two years after bottling its first bottle of
rum.
"We thought it was going to take longer," said Kristian Naslund, a longtime
Loveland resident and former firefighter who opened Dancing Pines in 2009 with
his accountant wife and oil-industry father.
Still, negotiating the Byzantine world of federal and regional licensing is a
mighty barrier for passion-driven craft distillers. It isn't all about sipping
with pals over barrels of aging liquor.
"We had no idea how hard it would be to get this done," said Andy Causey, a
co-founder of the Centennial's 2-year-old Downslope Distilling. "We have to
have eight different licenses."
Causey ran a homebrew business for 15 years before launching Downslope. He's
taken a page from his years teaching homebrewing and now offers distilling
classes once a month, helping aspiring distillers not only learn about the
craft of liquor making, but also prepare for regulatory environment.
The classes are sold out through May. The craft distilling surge is being
noticed by the heavyweight distilleries, Causey said. While a mere trickle
compared to the thousands of barrels a day produced by such giants as Jack
Daniel's or Smirnoff, the deluge of handcrafted liquor could lead liquor
conglomerates to urge stricter regulation and pinch distribution lines.
"I think the large distillers are not thinking 'Aw, gee, aren't they cute,'
just like the big brewers did at the start of the craft-brewing explosion,"
Causey said. "I think we are going to encounter much more stringent challenges
from our bigger brothers."
Jess Graber, co-founder of Stranahan's Colorado Whiskey — which arguably
launched the state's microdistilling craze in 2004 and further fueled distiller
dreams when he sold last year to an East Coast distributor — was the first to
distill a beermaker's wash, or mash, down to whiskey.
This industry has a lot of people who are really creative," said Graber, who
co-founded Stranahan's in 2004 and, even after the 2010 asset sale, remains
active in quality control and production at the distillery's Denver shop.
These kinds of creative approaches to manufacturing are avoided by the
multinational liquor giants. That's what makes the smaller distilleries
different. And better, said Downslope's Causey.
We should be proud of the quality of spirits coming out of Colorado," Causey
said. "We are not copying, but innovating and making things interesting and
unique."
Jason Blevins: 303-954-1374 or [email protected]
Numbers
254 Craft distilleries in the
United States, at least 18 of which are in Colorado
Growth brings service companies
Colorado's burgeoning distillery industry is creating more than just new
spirits.
The sector's growth has created opportunities for new businesses serving the
growing sector.
Jason Lippa was a distiller at Stranahan's for nearly three years when he
designed a software management program specifically catering to startup
distilleries.
Today, his Denver-based Distillery Solutions helps five local distillers
script daily reports, track shipments, order raw product and track the
intensive reporting process required by federal regulators. Fifteen other
distilleries are in line for his three-employee assistance.
Lippa said his software can take three days of report writing down to a few
hours.
A lot of people don't understand what they are getting into, with the
regulation and reporting requirements," Lippa said. "There is something
definitely romantic about distilling until you get into it and live it. We're
helping keep that tantalizing, romantic quality alive in a tough manufacturing
business
Read more: Spirits
soar as craft distilleries in Colorado surge - The Denver Post http://www.denverpost.com/business/ci_17757044#ixzz2LZ5eRljn
Read
The Denver Post's Terms of Use of its content:
http://www.denverpost.com/termsofuse